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Characteristics
of a First-Rate Marketing Approach
Social Marketing
Provides Tools to Achieve Environmental Goals
Customer-Centered
Approach Helps Organizations Achieve Goals
Marketing
Provides Framework for Leading People to Action
Use Public Relations
to Communicate With Your Audience
Creating An Annual Report
An Article From Georgia Center for Non-Profits
http://www.gcn.org/CenterView807_1.aspx
How to Keep Everyone On Message
This is an article about how to keep everyone in
your organization on point when talking about the work
of the organization. Visit http://www.guidestar.org/DisplayArticle.do?articleId=1127.
Tips
to Ensure Consistent Messaging Across Mediums
How
to adapt the presentation of your message to different
mediums without compromising
the message
itself. Visit http://www.guidestar.org/DisplayArticle.do?articleId=1170.
Copyrights
There are two things to worry about: protecting original
material that your organization has created, and
making sure that your organization isn't improperly
using material that someone else owns. This Board
Café article can be found on the Compass Point
website at http://www.compasspoint.org/boardcafe/details.php?id=105.
Cause Communication’s
newest book, entitled Communications
Toolkit—a guide to navigating communications
for the nonprofit world can help nonprofit newbies,
veterans, and anyone in between find the resources
they need to wage more effective communications
campaigns. Based off of national qualitative and
quantitative audits of what nonprofits need in
the area of communications, the book offers an
overview of all the possible tools used to develop
smart communications. This comprehensive guide
offers practical information in virtually every
area of communications—from how to develop
and budget a communications plan to what tools
you need to help raise awareness and funds. The
book was made possible by support from The Annenberg
Foundation, The California Endowment, The James
Irvine Foundation and The Marguerite Casey Foundation.
Visit http://www.causecommunications.org.
Why Bad Presentations Happen to Good Causes
A new book has been released by author Andy Goodman and was designed and published
by Cause Communications. Based on unprecedented research across the public
interest sector and incorporating the advice of twenty highly regarded public
speaking experts, Why Bad Presentations Happen to Good Causes offers tips
to help design and deliver presentations that avoid common pitfalls as nonprofits
work to engage, inspire and motivate the audiences they need to reach. Why
Bad Presentations Happen to Good Causes is available at no cost to full-time
staff of nonprofits, foundations and government agencies. To order a copy
visit, http://www.causecommunications.org.
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